A recent post on our twitter page, (@LionsLoveLambs) stated that she just mails her headshot to the casting director as opposed to doing showcases. Both are good ideas and as an actorpreneur you need to utilize all the tools to gain acting employment. Whether that be mailing out your acting headshots to relevant casting directors* and talent agents, producers that are currently working on a film project or a graduate student film directors work. All are people who can give you opportunities, aka auditions.
* where to mail your acting headshots?
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actorpreneur, acting headshots, headshots for actors
It is important and as actorpreneur that when mailing to Film. TV, Theatre or Commercial casting directors or to talent agents, that you research the casting directors that are looking for your type.
For instance, back when I was a talent agent at Cunningham, Escott, Slevin and Dogherty (back then it was Cunningham, Escott and Dipene) I would receive actors headshots from actors seeking Theatrical representation. The same holds true with sending to casting directors. iCarly, Hannah Montana, Tru Jackson rarely hire adult actors, so it would be best to spend your time and money in marketing to casting directors that hire many actors in your range. Now obviosley, casting directors are always getting hired to cast new projects, so one season that may be casting a Kids show, and the next year that can be doing an action adventure film. But as an actor, you need to target, research and define who the best persons to market to.
For addition tips take a look at The Headshot Blog and for samples of great headshots take a look at the TVI Actors Studio Headshot Gallery.